Hi, I'm Duaa
Fatima
Social Media Marketer
Experienced in growing brand presence across Instagram, Facebook, TikTok,Youtube and LinkedIn — turning audiences into communities and communities into customers.
“Passionate about staying ahead of digital trends and audience behavior.”
About Me
Turning Scroll Stops into Real Results
Experienced Social Media Marketer skilled in growing brand presence across Instagram, Facebook, TikTok, and LinkedIn. Expert in using tools like Meta Ads and Canva for strategy and execution.
Strong ability to boost engagement, reach, and conversions through targeted organic campaigns. Passionate about staying ahead of digital trends and audience behavior.
Career Journey
Work Experience
Social Media Marketing Executive
KoderLabs
- Developed and executed organic growth campaigns tailored to platform-specific algorithms and audience behavior.
- Planned and oversaw end-to-end content strategies focused on reach, engagement, and community growth.
- Wrote engaging captions, hooks, scripts, and storytelling-driven content optimized for audience retention and shareability.
- Monitored social media analytics and performance metrics to improve content effectiveness and organic reach.
- Identified emerging trends, memes, sounds, and cultural moments relevant to the brand's audience.
- Built and nurtured online communities through audience interaction, comment management, and engagement strategies.
- Developed platform-specific strategies for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and Facebook content.
- Conducted audience research, competitor analysis, and trend forecasting to identify market opportunities and consumer interests.
- Brainstormed viral campaign ideas and interactive content concepts to increase visibility and audience engagement.
- Maintained a consistent brand voice, tone, visual identity, and overall social media aesthetic across all platforms.
- Coordinated with graphic designers, video editors, and animators to ensure cohesive campaign execution.
- Managed online reputation, social media crisis communication, and audience feedback to maintain positive brand perception.
Associate Social Media Marketer
Nifty.pk
- Planned, lead and executed 11.11 Campaign for 2024
- Responsible for creating content calendars, developing campaigns and analysing performance metrics
- Responsible for creating trendy, visually appealing and engaging content
- Planned and executed awareness live sessions
- Responsible for handling social media crisis and PR issues
- Responsible for building a brand image and aesthetic
What I Bring
Skills & Expertise
Content & Strategy
Analytics & Growth
Tools & Platforms
Platform Expertise
My Resume
Get a full overview of my experience, skills, and education in one place.
Experience
KoderLabs · Nifty.pk · Psych Cares
Skills
Content Creation · Strategy · Analytics
Education
B.S Psychology · Bahria University
Academic Background
Education
Psychology — Bachelors
Bahria University
“Understanding human behaviour — a superpower in marketing”
Pre Medical — Intermediate
Aga Khan Higher Secondary School
“Strong analytical and scientific foundation”
Psychology Meets Marketing
A background in Psychology gives me a unique edge — understanding cognitive biases, emotional triggers, and audience behaviour patterns that drive engagement and conversions in social media campaigns.
Beyond Work
Hobbies & Interests
Sketching
Bringing ideas to life on paper
Painting
Expressing creativity through colour
Videography
Capturing stories through the lens
Digital Art
Merging art and technology
Content Creation
Creating engaging content for social media
Reading
Constantly learning and growing
Volunteering
Giving back to the community
Let's Connect
Get in Touch
Whether you have a project in mind or just want to say hi — my inbox is always open.
Ready to work together?
Looking for a passionate social media marketer who can elevate your brand's digital presence? Let's create something amazing together.